Dyson vacuum cleaners for sale in Europe after Brexit

Are Dyson vacuum cleaners for sale in Europe after Brexit? Product liability of Dyson vacuum cleaners maybe an important factor for their future sales in Europe after Brexit.

Sir James Dyson – no deal

Dyson vacuum cleaners for sale in Europe after BrexitSir James Dyson, who founded the engineering firm Dyson, expects the United Kingdom to leave the European Union with no deal. The UK will have to trade to default to World Trade Organization rules and tariffs. Dyson is in The Netherlands mainly known for vacuum cleaners. He sees Brexit as an opportunity for his company. Free trade around the world is maybe an opportunity for his firm but what are the consequences for his cleaners in Europe.  Dyson vacuum cleaners for sale in Europe after Brexit will be much harder for Sir James Dyson and his company.

Product liability Dyson vacuum cleaners

I expect that not every Dyson vacuum cleaners is flawless, so an accident may happen and a customer will sue Dyson for product liability. What will be the consequences for Dyson vacuum cleaners for sale in Europe after Brexit if we look at the product liability?

Dyson Before Brexit

Dyson is a UK-based company and sell the vacuum cleaners in the EU-zone.

Vacuum cleaners liability in the current situation is that Dyson is an inside EU-producer. A customer can claim his financial damages directly to Dyson if the vacuum cleaners is the cause of an accident or damage. This is due to the current European legislation. Product liability insurers have clauses which incorporate this risk.

Dyson After Brexit

Dyson is a UK-based company and will still sell the cleaners in the EU-zone.

The vacuum cleaners liability is that Dyson is an outside EU producer, a Third Country producer. A customer can’t claim a financial loss directly to Dyson if the cleaner is the cause of an accident or damage. The EU-seller (retailer) will be sued. European legislation does not have any legal base in the UK. It will be difficult for a European to legally challenge Dyson for their liability. The customer will try to get his compensation by suing the seller (of your) product. That seems a nice relief for the responsibility for Dyson in the UK.

but…..

Dyson vacuum cleaners for sale in Europe after Brexit

But the EU-retailer will think twice before selling Dyson vacuum cleaners.

  1. Because of the legal consequence of European rules. For example the EU energy efficiency rules will save households and businesses money on their energy bills but are a problem for many vacuum cleaner producers.
  2. Because a EU-insurer will abandon the liability cover for the vacuum cleaners produced bij Dyson in the UK as an third country producer. The quality and the safety regulation of the Dyson vacuum cleaners may not be aligned with the EU-zone. So therefore, the insurer will decline cover for a the product liability insurance. The Dutch (European) retailer is directly liable for the financial consequences if a Dyson cleaner will mall function and will cause financial damages to a consumer, after Brexit. EU-retailers will have to accept this liability or choose to stop selling Dyson vacuum cleaners.

(EU-producers will face the same problems if they want to sell to the UK after Brexit.)

Product liability insurance

The change in product liability is one of many reason the sale of Dyson vacuum cleaners will be affected.

Far more interesting around Dyson vacuum cleaners for sale in Europe after Brexit, are the other consequences mentioned above. Retailers will find new business friends within Europe because the United Kingdom will be a third trading country. The Dyson vacuum cleaners will be subject to this European thinking about trading relations far more than a few WTO euro’s of tariffs extra.

No European product liability insurance will solve this liability issue and no Dyson vacuum cleaners will clean this problem after Brexit.

Maatwerkofferte(Dutch)

WTO Tariffs

The owner Sir James Dyson said that WTO tariffs – which range from 5% to 10% were a “tiny penalty to pay” for trading with Europe. He is right, the WTO tariffs will not create a dent in a pack of butter (Quote Louise van Gaal). But selling Dyson vacuum cleaners in Europe after Brexit will be much harder due to many other reasons.

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